Korean Convenience Store Exploration

This project was completed as a conceptual case study.

The Problem:
Capture the cultural dysphoria of the convenience store in the Alberta rural town, which is run by Korean owners.

The Solution:

This exploration was to communicate the cultural dysphoria: a blend of Korean and Canadian settings. I had a random thought for a month about replacing the roof of the convenience store for fun, with the traditional roof of Korean architecture, kiwa. The store carried some Asian foods, and the Koreans own it. I just thought replacing the roof would be an interesting experiment to try. The building I referred to looked suitable to replace the roof with another.

Different texture brushes enhanced the more organic atmosphere of this illustration. I used quadratic colour schemes (red-green, yellow-blue) to push myself outside of my comfort zone. The muted colour palette creates the traditional atmosphere of this store. Overall, the English store sign with Korean architecture creates interesting synergy.

Final Composition

Reference Photo

Process

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