This project was completed fictionally.
The Audience:
1) Marda Loop Residents.
2) Marda Loop Visitors.
3) Marda Loop Businesses
4) Marda Loop Social Media Followers.
1) Marda Loop Residents.
2) Marda Loop Visitors.
3) Marda Loop Businesses
4) Marda Loop Social Media Followers.
The Solution:
I designed Suburb Entry Signage, Vehicular Directory signs, and Pedestrian Directory signs based on Marda Loop's branding. These wayfinding designs can achieve the objective of attracting tourists to travel deeper into Marda Loop. The signs are big enough to promote Marda Loop effectively. The round edges of the shapes are consistent with the logo of Marda Loop.
I designed Suburb Entry Signage, Vehicular Directory signs, and Pedestrian Directory signs based on Marda Loop's branding. These wayfinding designs can achieve the objective of attracting tourists to travel deeper into Marda Loop. The signs are big enough to promote Marda Loop effectively. The round edges of the shapes are consistent with the logo of Marda Loop.
Final Composition
Process
Created a journey map to know the objectives of Marda Loop and its visitors.
Mockup
Applied my concept to the actual locations in Marda Loop, Calgary, AB.
