Problem:
Create a pasta box that is easy to find for customers with dietary restrictions.
Client:
N/A (Fictional Project)
Create a pasta box that is easy to find for customers with dietary restrictions.
Client:
N/A (Fictional Project)
Target Audience:
1) Dietary needs –Gluten Free.
2) Cuisine professionals who are looking for affordable, good-quality pasta.
3) College students who love cooking and want some good, affordable, quality pasta.
1) Dietary needs –Gluten Free.
2) Cuisine professionals who are looking for affordable, good-quality pasta.
3) College students who love cooking and want some good, affordable, quality pasta.
Solution:
This packaging design prioritizes inclusivity for dietary-restricted customers, especially those needing gluten-free options. Key features like “gluten free” are made prominent for easy recognition. The eco-friendly FSC logo supports sustainability, while a navy and cream colour palette creates a warm, trustworthy look. Simple vector illustrations make the design clear and accessible, especially for younger and visually impaired users.
This packaging design prioritizes inclusivity for dietary-restricted customers, especially those needing gluten-free options. Key features like “gluten free” are made prominent for easy recognition. The eco-friendly FSC logo supports sustainability, while a navy and cream colour palette creates a warm, trustworthy look. Simple vector illustrations make the design clear and accessible, especially for younger and visually impaired users.
Process
Created an empathy map to discover the pain points of my target audience.
Created initial layouts and test-printed them out.
Mockup
