This project was completed as a conceptual case study.
I created a pattern designed for product applications, such as shopping bags and merchandise. The design embodies the energy of individualism and freedom that defines streetwear culture. The poses and placement of assets are intentionally unconventional and unconstrained, capturing the authentic essence of street fashion. The outfits highlight classic fits easily recognizable in daily life, especially in fall and winter, grounding the pattern in relatable, timeless streetwear staples.
Final Composition
Assets
