Problem:
Create a poster for the fall supper happening in October.
Created for:
Stettler P&H Elevator Preservation Society
Create a poster for the fall supper happening in October.
Created for:
Stettler P&H Elevator Preservation Society
Solution:
The vibe to capture was warm, delightful, and homelike. The audience of this event are family and most senior groups. Inspired by mid 1900s vintage posters, I harmonized the retro typeface with the illustration. The large title typeface and the diagonal hand illustration create the whimsical and active atmosphere to the poster.
The vibe to capture was warm, delightful, and homelike. The audience of this event are family and most senior groups. Inspired by mid 1900s vintage posters, I harmonized the retro typeface with the illustration. The large title typeface and the diagonal hand illustration create the whimsical and active atmosphere to the poster.
Process
I first created an illustration asset to include in my poster. I researched the foods that are often offered in fall potluck such as lasagna and turkey. Then I created an illustration to have them altogether.
After that, I explored typeface options to add retro atmosphere to my poster. I adjusted some typeface features on Adobe Illustrator.
Then I changed the colour of the title typeface and adjusted the overall tone of the poster. The pumpkin spice colour targets the fall season and the food symbolically. The brush strokes on the title creates the painterly consistency with the illustration. This also implies the steam from the food when they just got cooked.
This is the rough layout of the whole poster.
Final Composition
This is the temporary final composition. My coworker might add some additional information further on the poster such as specific price range. The workplace uses Microsoft Office the most to create posters and other projects. Considering that, I used Times New Roman so my workers could change it more flexibly while maintaining the retro and classic atmosphere of this whole event.
