Problem:
Communicate the fresh vibrant emotions of the summer by using two hues and almost no human characters, if possible.
Client:
N/A (Fictional Project)
Communicate the fresh vibrant emotions of the summer by using two hues and almost no human characters, if possible.
Client:
N/A (Fictional Project)
Solution:
I recalled my memories of visiting the beach recently. I used the sketches I made at that time as inspiration to create these patterns. Sticking with blue and light lime yellow creates a popping effect, evoking emotions like a pop. Halftone textures evoke a sense of freshness at the beach. Adding the curvy line dynamics to objects that symbolize summer, such as parasols, exaggerates their actions.
I recalled my memories of visiting the beach recently. I used the sketches I made at that time as inspiration to create these patterns. Sticking with blue and light lime yellow creates a popping effect, evoking emotions like a pop. Halftone textures evoke a sense of freshness at the beach. Adding the curvy line dynamics to objects that symbolize summer, such as parasols, exaggerates their actions.
Field Sketches/Research
Final Composition
Mockup
Inspired by Monster beverage package design, I wanted to deliver the dynamic, cool emotions of my illustration through products that could synergize together. These are the products that are related to summer and other outdoor activities, such as shopping and picnicking.
