The Problem:
Communicate the fresh, vibrant emotions of the summer by using two hues and almost no human characters, if possible.
Communicate the fresh, vibrant emotions of the summer by using two hues and almost no human characters, if possible.
The Solution:
I recalled my July visit to the beach and used the sketches I made then as inspiration for these patterns. Sticking with blue and light lime yellow creates a pop effect that feels energetic. Halftone textures add a sense of freshness. Adding curvy, dynamic lines to objects that symbolize summer, such as parasols, exaggerates their movement. The umbrella and shopping bag mockup show how the illustration can add emotion to a product.
Final Composition
Field Sketches & Research
I went to the beach and did some observational sketches in early July 2025.
Mockup
Inspired by Monster beverage package design, I wanted to deliver the dynamic, cool emotions of my illustration through products that could synergize together. These are the products that are related to summer and other outdoor activities, such as shopping and picnicking.
