This work was selected by Burnt Toast Studio for Flower Power Poster Show.
The Problem:
Create a poster using 3 colours only to depict Floral in Alberta for silkscreen on white paper.
Create a poster using 3 colours only to depict Floral in Alberta for silkscreen on white paper.
The Solution:
To deliver the delicate beauty of Alberta Wild Roses, I focused on depicting the details using minimal colours. The Alberta Wild Rose is a symbolic flower of Alberta, as it is an emblem. Depicting Alberta Wild Rose, Milbert's tortoiseshell (one of the common butterflies in Alberta), and a bee could synergize to picture the beauty of nature. I referred to the actual colour of Alberta Wild Roses.
To deliver the delicate beauty of Alberta Wild Roses, I focused on depicting the details using minimal colours. The Alberta Wild Rose is a symbolic flower of Alberta, as it is an emblem. Depicting Alberta Wild Rose, Milbert's tortoiseshell (one of the common butterflies in Alberta), and a bee could synergize to picture the beauty of nature. I referred to the actual colour of Alberta Wild Roses.
Mockup
Imagining what my target audience uses often, who are at least in their 20s, into florals and shopping, I chose the items they would use often, such as a bag, a scarf, and so forth. Some of them could also be related to eco-friendly purposes by using recycled materials.
