Problem:
Create the characters, settings, and costumes for the Chinese Myth, The Cowherd and the Weaver Girl. The goal is to communicate the myth to the Western general audience while targeting younger adults simultaneously with those visual developments.
Client:
N/A (Fictional Project)
Create the characters, settings, and costumes for the Chinese Myth, The Cowherd and the Weaver Girl. The goal is to communicate the myth to the Western general audience while targeting younger adults simultaneously with those visual developments.
Client:
N/A (Fictional Project)
Solution:
The genre of this myth is drama with some comedy. Using some adaptation to deliver unfamiliar cultural content in a friendlier way, I used some Disney elements to capture the whimsical elements of the myth. I created my character costumes and settings based on the historical moment of the Chinese dynasty, specifically Song dynasty.
The genre of this myth is drama with some comedy. Using some adaptation to deliver unfamiliar cultural content in a friendlier way, I used some Disney elements to capture the whimsical elements of the myth. I created my character costumes and settings based on the historical moment of the Chinese dynasty, specifically Song dynasty.
Character Turnarounds
1) Niulang: The cowherd/protagonist of the myth.
2) Zhinu: The weaver girl of the myth.
3) Goddess: Zhinu's mother.
4) Ox: Niulang's companion.
Environment Design
Included some illustrations to show how the characters interact with the settings.
The settings are where the main events of the myth are placed.
These are based on the myths and locations from the ancient Chinese environment.
The settings are where the main events of the myth are placed.
These are based on the myths and locations from the ancient Chinese environment.
1) Farm
2) Hot Spring
3) Milky Way
Costume Design
The designs are inspired by the Chinese Song and Tang dynasties.
