This project was completed as a conceptual case study.
The Problem:
Select an occasion and a brand to create a 5 second loop motion graphic card.
Select an occasion and a brand to create a 5 second loop motion graphic card.
The Solution:
For Miiyu Par Simons' Valentine's Day promotion, I wanted to capture something seductive, coquette, and playful all at once. A red-magenta-purple colour palette sets the romantic tone, while a neon logo effect adds an unexpected edge. Hand-drawn spot illustrations bring a modern, editorial feel, and the jazz soundtrack keeps things whimsical. The lingerie illustrations are drawn directly from their products, and the rose illustrations together build toward that signature Valentine's mood. The flying lingerie hints at a couple setting the scene for their night.
For Miiyu Par Simons' Valentine's Day promotion, I wanted to capture something seductive, coquette, and playful all at once. A red-magenta-purple colour palette sets the romantic tone, while a neon logo effect adds an unexpected edge. Hand-drawn spot illustrations bring a modern, editorial feel, and the jazz soundtrack keeps things whimsical. The lingerie illustrations are drawn directly from their products, and the rose illustrations together build toward that signature Valentine's mood. The flying lingerie hints at a couple setting the scene for their night.
Final Composition
